Must Have A Soap Catalog
No matter where you sell your products consider a soap
business catalog! Why's that you ask! How does a catalog
fit into a soap making business plan?
Here's why! The hardest thing a business does is get a
new customer. Finding new customers takes lots of time,
energy and money. That's true even for a tiny little home-based
soap marketing business. But once you have a
customer, they can be worth hundreds or even thousands
A customer is worth way more than what you get on one
sale. After all, handmade soap is a consumable product.
A Handmade Soap Business Catalog?
How's that? Do some thinking about follow-up sales.
Soap is like an annuity. Soap sales could generate cash
for years to the same person. If you truly build a
superior product, many people will reorder and reorder,
just like clockwork. You simply must give these people
an easy way to order, that's your catalog. Now catalogs
cost money so you don't give them to just anyone, but
for sure your customers get a catalog.
Also remember that when selling soap at craft fairs you
usually can only sell items that you crafted yourself.
Sales from your home through your catalog though can
contain anything you can find to put in the pages. Can
you think of anything that soap purchasers might like
besides soap? Hah! You can, can't you. In the catalog
A Soap Business Plan - Follow-up Sales
Periodically mail out that catalog to your customer
list and wonder of wonders, some of them will send
checks right back to you.
You simply must follow up with your customers. They
want you to.
Seems to me that a part of any soap
making business plan just must be a simple
catalog. You can make a great catalog with Microsoft
Publisher or just use any old word processing software.
Write it out with a pencil and copy it (very 60ish).
Whatever you have to do, but get a catalog.
Certainly a web site is a marketing tool, but it does
not take the place of a simple soap
business catalog. After all, some people really
don't spend a lot of time on the Internet
anyway. On top of that, learning how to sell
soap online may be a whole lot bigger task than
you may think...
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