A Soap Business At Home - Tips
We started selling soap and in just a few months were
making a profit. By that I mean we had paid for all our
start-up costs and were bringing in more money than we
were spending. This all was done partly because starting
a soap business at home costs so little to get started.
Now here are some tips to get going with your own profitable
Develop Different Handmade Soap To Sell
Realize that by now there is a lot of so-called natural
soap out there. Very few people are unfamiliar with the
concept of handmade soap. So the obvious question is,
"Why buy from you?" There should be some reason to buy
from you. What is it?
Your approach to making soap is likely a little
different than others will take.
Can you in some way tell your story and show how what
you do is a little different and maybe more interesting?
Here's what I mean. Do you use all essential oils for
scents? If you do, that sets your product apart. Are you
really, really good at marbling colors? And are all your
based? If so, that is unusual?
Do you make goat milk soap? Does the milk come from
On the other hand, are all your soaps vegan?
Do you make a castile soap as your main soap?
I hope you get the idea. You can develop soap that is
different. You can also communicate how your approach is
different. Do this and you then have soap that can only
be obtained from you. That's a good thing. That may be
the only way to really sell soap in large volumes. Build
soap that is different and better than what others have
and you have a better chance for success.
Practice Your Soap Making Skills
When you get started it may take some time to develop
soap that is just right, every time. After all soap
making is a craft and there is some learning to be done
to make soap
that is perfect, or nearly so. Take the time to
really get good at making soap. Whatever you do, don't
get in a rush to make soap and sell it and then sell
soap that is not properly cured and is flawed in some
Look at crafting soap as a long-term venture with a lot
of potential. Make great soap, even if it takes you more
time to get there than you wish it did.
Once you have some really great soap, what can you do
with it to make some money?
Get In Front Of Potential Customers For Soap Business
You can sell soap in all kinds of ways. One of the
easiest ways to move soap is to get your products in
front of a lot of potential customers in a short period
of time. You can do that by participating in some local
events that feature arts and crafts. Certainly if you
have never done anything like that, the prospect of
displaying your items in front of a lot of people is a
little scary. With a little practice though the scary
feeling goes away.
Just about any kind of local event that encourages
craft displays will work for a start. Consider farmers
markets, school harvest festivals, street fairs, church
bazaars, or whatever.
The idea here is to get your products in front of some
people and make a presentation about what you have. Do
that and you will likely make some sales. It may not be
many but anything's a start.
Here's the thing. This is just a start. Let me tell you
that if you get some practice at local events then there
are better shows, similar to those events, that you
could possibly get into, given some time. Getting in
bigger and better events as an exhibitor is one way to
greatly increase what you can sell.
Just getting started is key.
Then what next?
Make Soap They Will Want To Buy Again
Key to the potential of a soap
business is repeat sales.
If customers actually use your soap, then over time it
ends up down the drain. That's
a good thing. If it's really good soap then
after it's gone your happy customers will be ready to
get some more. That repeat business can make a soap
business really take off, without a lot of extra work.
Making soap that really works well is therefore even
more important than making soap that looks good. Make it
really work well and customers buy again and in large
quantities. That's how you make easy money. Sell
soap to your existing customers without going
anywhere and without a lot of marketing
Handmade Soap Business - Follow-Up Sales
Getting those follow-up sales is key to building a real
But, how do you get more sales from your customers? You
can use a number of tools to get that done.
You can develop a little brochure that each customers
gets. That little brochure makes it clear how one gets
more soap and other
things you have. You can also develop a little
catalog that you can mail to those on your customer
list. That can generate easy sales. You can build a
website to make ordering more soap easy. The
possibilities are many for getting easy sales from your
If you develop soap that is a little different, and
communicate your story, you can sell some soap. Make
using the soap a really good experience and you can get
business. That is one of the chief advantages of
the soap business, potential for repeat business.
Then it's just a matter of following up with customers
and you can get some easy sales without going anywhere
or putting much effort into getting those sales. It's
true that starting
a soap business at home requires very
little time or money. A high level of soap business
success mostly takes thought and a good plan.
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