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In Response To Questions About How
to Start a Soap Business
You may wonder how to start a soap business...
You realize it's possible to build a monster business
from soap and related items.
Badger Balm is an example of huge success with a simple
product.
I can make products just about like most of what Burt's
Bees markets.
It's not very hard and the recipes in my books are my
versions of
some of what Burt's Bees makes and sells. As I recall, Burt started out
with just his simple handcrafted products and then sold out, probably
for megabucks, years ago. The products are not that difficult.
"Not that difficult" is relative though. I've used very
little
handcrafted soap that I thought was really superior. People think they
can throw together crummy soap and sell it and get rich. Not going to
happen. You must really apply yourself to mastering the craft of soap making
and then you can
work on the process of selling handmade soap.
That's why the material I offer has value, in my
opinion, from a soap making view. There are quite a few tricks that
it's hard to pick up. Plus it's
essential to learn to design your own products. That's all in the soap
making book.
Then once you have the soap making down, and it doesn't
take that long, then you can market.
It's true that making and selling soap is not a lot
different than dealing with most any other product.
There are basic principles that work. It's complex and
there are all kinds of ways to go about it.
As you might suggest, it's obvious one can make a lot of money
with soap
and related products. But it takes time to grow. My suggestion is to
start small. Throwing money at it won't help. How can you make a little
money and then how can you scale that up? That's the right approach I
think.
Maybe you make a few thousand bars of soap and are sick
of making soap!!!!
Or maybe you like it as a part-time venture, but cringe
at the idea of working full time turning out soap.
So try it small and go from
there, with some general ideas about how you might ramp up if you want
to.
OK
Maine. Think about all the ways you could make unique
products. What
goes with Maine? Make products that just shout out New England and the
north woods... or the ocean... or whatever.
Where to sell it? Regional festivals... Tourism spots...
LL Bean??? The Vermont Country store???
The Internet??? Not a good place to start! I can build
websites easily,
but how do you get traffic? Not easy. You are lost in a sea of people
trying to sell soap and get rich.
Here's the deal. Develop a local market whether it's at
craft shows
or whatever and follow up with your customers. That's the beauty of the
website. It's a way to sell to your customer list.
Just a few craft shows over a few months could net you
customers
that will buy more than you sold at the shows, all from home and all
with no travel.
Building a small, profitable natural
soap
business is simple, but not exactly easy. That's why most people
quit quickly... It's like work... Yikes!
So, build a superior product. Offer customers unique
value.
Market it with your unique Maine twist. Develop a
brand...
Offer your products somewhere you can move a lot of
product fast... like a festival.
Have soap
marketing materials ready so you can follow up with buyers -- most
important!! That's brochures and catalogs and then a website.
Follow up with happy customers. Offer them more stuff...
That's
balms, balsam wreaths, maple syrup or whatever... Virtually anything.
Then you're building a business.
Then repeat and do more...
A website is not the answer. It's just a tool and a
great distraction if you're not careful.
Random thoughts for you.
You're off to a good start. Make soap and tweak recipes.
Give it as
gifts. See what people like. Make more. Set some deadlines. Make some
plans. Go for it. That's how
to start a soap business at home, at least one way and you may be
amazed at how fast you
can progress.
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