Soap - Craft Fair Tips
One of the most obvious ways to get going with a
natural soap making venture is selling
soap at craft fairs. But is this really worth
doing and how do
you get started?
If you aren't familiar with how this works it may sound
a little strange. After all it's called a "show" so how
do you make money at it? Well it may be a show for the
people walking around and looking, but it's about selling
soap for a soapmaker. Let there be no doubt about
that. When you get involved in craft shows you are part
of a really monster industry.
These events are a way for the organizers to make money
and a way for "shoppers" to see interesting things and a
way for exhibitors to sell and more...
The "more" part may not be so obvious. But as a crafter
you can make contacts at craft
events that can lead to sales not just at the
events. See, with a product like soap that gets consumed
you can find people interested in soap that might buy
products for years. It's not just what you can sell at
an event that makes this worth doing. It's the on-going
stream that can be had.
And the beauty of the craft type events is that you can
get a whole lot of potential customers filing by your
display in a relatively short period of time. That makes
this a possibly fast
way to move a lot of products. Contrast that with
going around to lots of retail locations trying to find
somebody to buy soap. That can be a strain.
So the events for crafts can be a great method of
Different Types Of Craft Events
But there are all sorts of craft events. What you may
try to start with is some local events that might be
fund raisers for a school or some such thing. That can
really work out well for you. But there's more...
Nationally recognized events can attract many thousands
of potential customers in a single weekend. Get in one
of those and the results can be overwhelming.
Simple getting in many of the events is quite the
challenge though. That's true because these events
likely already have plenty of whatever you are offering.
In other words the crafts that you are prepared to offer
are already offered by folks that are accepted as
vendors and they just keep coming back year after year.
They are in and you are out.
That makes it tough to break in.
Putting A Twist On Handmade Soap
Sometimes if you offer a different twist and something
interesting you still might have a chance. That means
you must offer a real difference and must tell your
story in a convincing way.
That story must often be told both in words and
pictures as the application for the better shows
requires both words and pictures.
So getting in the higher potential shows is not so
simple but it can be done.
As suggested too, the real advantage of some of these
events is more about how you follow
up with customers and not so much how much you
move at the event. It's the follow-up where you get the
best results and those kinds of sales are way easier to
get than any other sort of sales.
So selling soap at craft fairs is a great way
to get started with marketing and a way to build
a business as well as a way to generate some
interest really quickly. Click
here to check out the SoapBizKit...
Check out more free articles here...