Soap At Craft Fairs - 17 Tips
It's true that selling
soap at craft fairs is a great way to get new
customers. Even if you thing you want to mostly market
in some other way, using events like craft fairs as one
of your soap marketing channels to sell soap makes a
whole lot of sense.
Besides, getting out and talking to people can be a lot
of fun! At least it's a break from making soap all the
Here are some ideas to get better results as a soap
marketer at craft fairs.
1. Unique Products.
How is your product "different?" Tell your story. You do
have a story that will appeal to shoppers. Selling soap
is easier when you can explain why yours is better!
2. Your Story.
What do you use to tell the story of your products.
Picture album. Picture collage. Scrapbook. Newspaper
article. Portfolio. SnapFish books! Use signs to explain
what you have.
3. Setting Prices.
Count your costs. But also look at competition. Is yours
worth more? Quality. Uniqueness. Ask more if it's worth
more. Test prices. Can you have different price points?
Something for everyone, in other words. Different price
ranges from cheap to quite expensive.
4. The Best Shows.
Spend time planning where you go. Get good information
on the best shows. Some experience will help you make
What kind of weather? What season? Several types of
tents. Heaviest EZ-Up is very good. If rain or wind,
prepare with weights.
Materials. Written words to help contacts
remember. Brochures, catalogs,
business cards, a logo.
Samples. Something to take home. A way to find your
website. Maybe a large banner at outside shows. It's not
just a sale at the craft fair that you want. It's the
repeat orders that can really add up over time.
Your display can help you sell or hinder sales. Design
it carefully as you do your craft. Make it easy to move
Oh the ache of running out! Have plenty and a good
variety. You can only guess what they'll want. Have
containers for storage, especially if you're outside, to
protect from weather. Don't lose anything to weather.
9. Money. Have
change for the guy with the hundred dollar bill early in
the day. Be very careful with cash boxes. Better to keep
most cash on your person.
10. Credit Cards.
Not at first, but maybe later. Buyers expect you to take
cards. Manual "swiper" is OK, but no on-site
verification. Wireless verification best.
Huge advantage of craft shows is follow-up business. Can
you capture names? Guest book? Point them to a website.
Big trick: follow-up sales can be more important than
Don't forget the food. Bring regular food from home.
Must keep energy level up, but not too much sugar or
you'll be sick. Right? Vitamin C? Aspirin? Use all your
tricks to stay healthy and feeling tops.
13. High Stool.
Don't get too comfortable. No naps on the job now!
Consider a tall stool or chair as it makes it easy to
get up and down. Maintain eye-level with customers. Talk
to everyone. Listen too.
Not just to the site, but carts or wagon to ferry to the
exact spot maybe. Big wheels roll better on rough
Your craft may determine your vehicle. But planning may
let you use what you have. Bring what you need to be
comfortable so you can sell. Don't drive when exhausted.
16. Demonstration /
Themes. Be an entertainer. Costumes can attract
attention and bring more lookers. Show your product in
various stages of completion.
Meeting and talking with interested and interesting
folks is enjoyable. Remember you're in the entertainment
business as well as the craft-business.
There are a number of different ways to sell a lot of
your handmade soap.
Certainly selling soap at craft fairs is just one of
the ways. It's a good one though. In just a short time
you can get your fine products in front of a lot of
people, and some of them will most likely buy from you.
If you want to start a soap making business from home,
the craft show route has much appeal.
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