Soap Products - Why Yours?
Why should anyone who doesn't know you buy your natural
Your potential customers are looking
Maybe a customer is searching for a solution to a skin
problem. Maybe they identify with you personally for
some reason. Maybe they have a long history of using
handmade soap and want to try something different. Maybe
they like smelly things.
But your job is to present your product in such a way
that it will appeal to customers that you have in mind
as a target. You could choose as a target just people
who are allergic
to any scent. There are such folks. But that is a tiny
market. You must decide how to target your product.
There are tons of ways to make products that really are
different. In some cases most people can't be bothered
with taking the time it takes to make really superior
products. It you can and will, then you really are in a
position to offer something unique. It might sell for
more, but even more likely it will sell more quantity.
Start Your Own Soap Making Business
Marketers speak of your USP. That's the unique selling
proposition. What is unique about your product?
How does it differ from your competition? If it doesn't,
how could it with some changes? If there really isn't a
difference then you have to wonder about the whole idea
of trying to sell something...
It isn't just
your product that is different, assuming it is
different, either. What's different about your business?
Tell your story, whether face-to-face or with your
marketing materials. Let people know why they should buy
from you, and then ask for the sale. Selling
soap is a challenge, as is making money at it as
well, but it's like a game too.
If you want to get in the homemade
business game you'll likely learn fast! You could
something happen, but it will take work and struggle.
For more tips, see the SoapBizKit! Go get it here...
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