To Sell Soap At A Craft Fair - 5 Tips
One of the first ways that many people think about
selling soap is the craft fair. Learning how to sell
soap at a craft fair takes some experience as well
as some special knowledge. Note that their are all sorts
of other events that work much like craft fairs but are
not really craft fairs. Farmers markets are a clear
example. But the same principles that apply to craft
fairs apply to all sorts of other events too.
Following are 5 tips for better success at
selling soap at events including craft fairs.
Make Soap That Is Different
You have likely noticed that handmade soap shows up all
over the place. It's likely if you get into some event
as an exhibitor, others will have soap there too. So the
question is: why would anybody buy what you have? That
is a good question and requires some planning on your
part. If you truly offer nothing special, then you
likely will have little success.
Maybe your magnetic personality will sell soap
for you. Sadly I could never count on that to sell soap.
I always had to offer something that looked a bit
different and seemed to offer something special.
How can you do that very thing? How can your soap
really differ from what somebody else offers? That's
what you have to look at to make it easier to sell your
soap. Handmade soap is too readily available to make
generic handmade soap an easy sell. Think of a way to
make yours different.
Tell Your Soap Making Story
Certainly how you make your soap might make it
different. Realize that virtually no soap makers present
a story about how they make the soap. Just do that, and
you could have an advantage. Is there something
about how you make soap that would set it apart? If
there is, then communicate that, and you have another
advantage, beyond the actual differences in the product
itself. Tell your story and build your brand and sell
It takes some thought to tell a story, but that thought
and work can sell a lot of soap!
Add On Items Add Up
Is a soap business profitable?
That depends on a number of factors. One factor that
determines the money-making potential of a soap venture
is the other products you can add on to your soap
offering. People interested in soap often buy other
things as well. Get those other things, and raise the
amount of the average purchase, and that can make all
the difference. Make items to add on or just buy them,
and you can make more profit with little or no
extra work. As long as you get set up to sell somewhere,
why not sell more items and make more money?
Look At Retail Stores For Hints
Merchandising of goods is certainly a highly refined
skill. Few crafters are expert in design and building of
displays. However, if you pay attention to how retail
establishments lay out displays, you will get some
ideas. For example, watching mall kiosk designs will
give you some ideas about laying out your craft booth.
Suffice it to say that you rarely if ever see a retail
display that looks much like a typical craft show booth
layout. Look to retail stores for better ideas to put
together craft show displays.
Will Your Customers Buy More?
What if you actually make some sales at a craft fair?
What else should happen? My observations is that most
crafters are just out to sell
some product while the show is in effect, and then they
are on to something else. Not me. Soap melts and
disappears down the drain. People who buy soap at a
craft fair are your friends. They will buy more, if they
have a chance, and know how. One of my main tasks is to
make it easy for people to BUY MORE! It's
easy to do if you know how!
Nobody is born knowing how to sell
soap at a craft fair. This knowledge is an
acquired knowledge and a learned skill. Study on this
some, and you will find several ways to sell
more soap, without a lot more effort and expense.
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